Last week, I met with a sales team I’d been coaching on a large opportunity. … [Read more...]
Tag: Customer Experience
Dear Mr. Customer: I Try Hard To Be A Great Sales Professional......
Buyer Persona's -- A Great Starting Point For Sales! Posted on May, 2011
I'm a tremendous fan of Buyer Personas*. Anyone who isn't leveraging this … [Read more...]
"Can I Have 15 Minutes Of Your Time?" Posted on April, 2011
The phone rings, I answer, the voice on the other end asks, "Can I speak to the … [Read more...]
Are You Playing For Table Stakes, Or Are You Differentiated? Posted on April, 2011
It used to be great products that set us apart—more features, functions, bells … [Read more...]
It Doesn't Matter What We Know, It's What The Buyer Needs Posted on April, 2011
Companies spend $100's of millions every year in training sales people about … [Read more...]
When Customers Really Want To Buy--Perishable Demand! Posted on April, 2011
A couple of weeks ago, I really needed to make a relatively major purchase in … [Read more...]
Principles Trump Process! Posted on April, 2011
On Friday, I had the pleasure of speaking with my friend Charlie Green (as well … [Read more...]
Is The Profession Of Sales At An Inflection Point? Posted on March, 2011
"An Inflection Point is a point on a curve at which the sign of the curvature … [Read more...]
Does Our "Value" Align With How Customers Define Value? Posted on March, 2011
Over the past week, I've been writing a lot about Value. We build our … [Read more...]
Defining Value Posted on March, 2011
After I published my post, Rethinking Value, an interesting discussion/debate … [Read more...]
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