Sales specialists or overlay reps are critical in complex B2B sales. The sales … [Read more...]
Tag: Competition
Sales Specialists And The Account Manager, Why Is There Conflict?
"We Aren't In Kansas Anymore" Going Global Posted on November, 2012
Finding and serving customers around the globe used to be the province of larger … [Read more...]
"Protecting The Family Jewels" And Disruption Posted on November, 2012
"Protecting The Family Jewels" is an implicit or explicit part of too many … [Read more...]
Is Your Sales Strategy Based On Assumptions? Posted on November, 2012
The scene gets played over and over, literally hundreds of times every year. … [Read more...]
Stop Letting Your Competitor Define Your Sales Strategy! Posted on August, 2012
Recently, I was doing some reviews with a sales team. We were talking about … [Read more...]
The Importance Of "Cross Training" For Sales Posted on June, 2012
The next 6-8 weeks represent one of those "died and gone to heaven" periods for … [Read more...]
Lean Sales And Marketing --- It's How We Put It All Together Posted on June, 2012
Several years ago, I was the guest speaker at the National Sales Meeting for a … [Read more...]
"Dear Occupant, I Have Insight For Your Business" Posted on May, 2012
One of the disturbing trends and, I'm certain, unintended consequences of people … [Read more...]
Insight And Value Creation Posted on May, 2012
In the new world of B2B selling, sales people need to bring insights to their … [Read more...]
Customer Centricity And The Cloud Posted on May, 2012
I’m venturing into a little different area than what I normally write about, but … [Read more...]