Category: Performance

When Will We Stop Thinking Our Customers Are Stupid?
Posted on October, 2017

I'm beginning to think far too many sales and marketing people think customers … [Read more...]

September 26, 2017 by David Brock 4 Comments

Everything we read about customers and their attitudes about sales people is … [Read more...]

How much pre-call research do you need to do to be effective in your … [Read more...]

I'm ashamed to admit it, every once in a while I get sucked into mind numbing … [Read more...]

Are you training and coaching your people "principle based selling?" No I'm not … [Read more...]

Managers spend an inordinate amount of time in pipeline reviews. Largely, I … [Read more...]

I saw an interesting question on LinkedIn, "In SaaS businesses, can revenue … [Read more...]

September 12, 2017 by David Brock 2 Comments

Account based marketing and selling gets a lot of attention--it should. There's … [Read more...]

September 10, 2017 by David Brock 1 Comment

There's a lot of discussion, most of it pretty misguided, about the potential … [Read more...]

September 8, 2017 by David Brock 2 Comments

Recently, I've been involved in some conversations with some very smart people. … [Read more...]