Every sales person (and business professional) knows the acronym WIIFM -- What's … [Read more...]
Tag: Value Proposition
WIIFT -- The New Sales Mantra
Moving Beyond Selling To Building Collaborative Relationships Posted on March, 2009
I'm reading Price Waterhouse Coopers 12th Annual Global CEO Survey. It has a lot … [Read more...]
When All Else Is Equal, How Do You Differentiate Yourself Posted on March, 2009
This morning, I had an interesting discussion with a client. He was talking … [Read more...]
What If We Stopped Using The Economy As An Excuse? Posted on February, 2009
Yesterday, I was speaking to a colleague. He had a though provoking observation. … [Read more...]
The Secret To Success Part 2---Make Customers Money! Posted on February, 2009
A few days ago, I wrote about the secret to sales success---saving customers … [Read more...]
The Secret To Success---Save Customers Money! Posted on February, 2009
Today's New York Times had an article: The Secret to Start-Up Success: Save … [Read more...]
Is There Real Value In Your Value Proposition? Posted on February, 2009
Everyone is talking about value propositions. Google the term and you get 11.3 … [Read more...]
What We Miss About Creating Value Posted on December, 2008
I'm often called upon to speak about Value Propositions! Every time, I do some … [Read more...]
Sell Using Value Propositions Posted on August, 2008
In past posts and writing, I've taken a pretty strong stance on how the concept … [Read more...]
- « Previous Page
- 1
- …
- 75
- 76
- 77