We are pummeled with "deep insights" and "expertise" on the single right way to … [Read more...]
Tag: Value Proposition
"This Is The Only Way To Do This....."
Customers Need Help, But Do We Want To Be Helpful? Posted on December, 2023
Just finished a fascinating discussion with my good friend, Charles Green, and … [Read more...]
Our Unique Value Proposition Posted on December, 2023
As sellers, we always talk about the importance of our "Unique Value … [Read more...]
"Information, Information Everywhere, But Not A Bit To ........." Posted on December, 2023
The Rime of the Ancient Mariner has a famous line, "Water, water everywhere, but … [Read more...]
Why Can't We Be Customer Focused? Posted on December, 2023
This morning, I've been having a fascinating email conversation with my friend, … [Read more...]
Prisoners Of Our Own Experience Posted on October, 2023
Jeremy Donovan published some fascinating data in a post on LinkedIn. He stated … [Read more...]
We Need To Think About Retention Differently! Posted on October, 2023
We all know customer retention is important. Creating great customer … [Read more...]
"How Will You Be Making A Decision On This...." Posted on October, 2023
Recently, working with a client, we were talking about a major change … [Read more...]
Selling Possibility Posted on October, 2023
My friend, Hank Barnes, is rethinking the buying process with a fascinating … [Read more...]
What Business Problem Is Your Customer Solving? How Do They Solve It? Posted on September, 2023
What business problem is your customer solving? Hopefully, it's the problem you … [Read more...]
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