Every three years, I go through the same cycle. My car lease comes to an end. … [Read more...]
Our Customers Are Doing Their Homework
If You Don't Know Who Your Customer Is, Improving Selling Skills Won't Help Posted on March, 2018
Over the past few days, I've been participating in a discussion about a … [Read more...]
"Water, Water Everywhere....." Posted on March, 2018
In the Rime Of The Ancient Mariner, Samuel Taylor Coleridge writes, "Water … [Read more...]
The Single Most Important Thing To Drive Sales Posted on February, 2018
I read dozens of articles outlining the single thing sales people or managers … [Read more...]
"Customers Won't Buy Until They Are Ready To Buy" Posted on February, 2018
Recently, I had a discussion with someone, actually a polite disagreement. I … [Read more...]
"....Must Have Previous SaaS Sales Experience" Posted on February, 2018
I was speaking to a colleague the other day, he was looking for a job. He was a … [Read more...]
Who Are We Designing Our Marketing/Sales Strategies To Serve? Posted on February, 2018
Every day, we are pummeled with experts talking about how to make sales people … [Read more...]
Are You Designing For Performance? Posted on February, 2018
Over the past several weeks, I've been writing articles related to designing our … [Read more...]
The Seduction Of The Pareto Principle Posted on February, 2018
All of us know, often talk about the Pareto Principle. It's the 80/20 "rule." … [Read more...]
Should Marketing Be Measured On Revenue? Posted on February, 2018
As a disclaimer, I'm a "sales guy," and may misunderstand marketing. But I … [Read more...]
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