We spend a lot of our time trying to make our customers understand our products … [Read more...]
Tag: Change
Our Customers' Jobs Are Not To Understand Us And What We Do!
AI Will Make Your Job Harder!! Posted on July, 2025
Everyone is focused on AI these days. And that focus has been on how AI makes … [Read more...]
AI Isn't Taking Our Jobs, We're Handing Them Over To AI! Posted on July, 2025
I struggled, perhaps still am, with the title of this post. I am alternating … [Read more...]
"The Hard Part Is Where You Grow" Posted on July, 2025
Yes, I'm a more than a little obsessed about our propensity to avoid the hard … [Read more...]
"How Are You Different?" Posted on July, 2025
A colleague and I were discussing a question we all face. It's the "How Are You … [Read more...]
"Systems" Are People Interacting Posted on July, 2025
When we look at our GTM strategies, ideally, we are leveraging systems … [Read more...]
Moving From "Doing More Things," To "Doing Things That Matter More..." Posted on July, 2025
We've been conditioned to think that productivity is driven by doing more … [Read more...]
Let Me Pose A Hypothetical Question... Posted on July, 2025
What if we rethought our conversations--with our customers, with our own people? … [Read more...]
Selling Isn't Easy, So Why Do We Keep Hitting The Easy Button? Posted on July, 2025
We all know that selling is hard. It's not just that buyers are overwhelmed, … [Read more...]
Adapting To Today's Realities, A Ruthless Pragmatist's Guide Posted on June, 2025
For the past several weeks, I've been writing some fairly esoteric/philosophical … [Read more...]
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