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2 Comments
  1. Thanks for the great interview with Vala Afshar.

    I’m in the beginning phase of learning about Social Business (Social Marketing). One of the interesting and scariest aspects of modern Social Business is the instant transparency of a company’s product quality, culture and perhaps even access to lower level employees. This requires a management team with a strong backbone and a major change in management attitudes. However, more and more customers and potential customers will demand transparency. Overall, I believe that the modern concept of Social Business will force management to be more receptive to customer concerns and improved quality of product and service.

    • Thanks for the comment Charles. You make an important point–as businesses become more social (not meaning the technologies), having the courage and stamina to be truly transparent, listening to and learning from employees, customers, suppliers, shareholders, and the community will set the leaders apart.

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