We are driven by our need to book orders and meet our goals. To do this, we … [Read more...]
Category: Transformation
Category: Transformation
"We Need This Order By The End Of The Quarter...."
Our Customers' Jobs Are Not To Understand Us And What We Do! Posted on August, 2025
We spend a lot of our time trying to make our customers understand our products … [Read more...]
Empathy, Authenticity, Meaning As Competitive Advantage? Posted on July, 2025
In our GTM strategies, in our engagement strategies, we constantly look for … [Read more...]
AI Isn't Taking Our Jobs, We're Handing Them Over To AI! Posted on July, 2025
I struggled, perhaps still am, with the title of this post. I am alternating … [Read more...]
"The Hard Part Is Where You Grow" Posted on July, 2025
Yes, I'm a more than a little obsessed about our propensity to avoid the hard … [Read more...]
"How Are You Different?" Posted on July, 2025
A colleague and I were discussing a question we all face. It's the "How Are You … [Read more...]
"Systems" Are People Interacting Posted on July, 2025
When we look at our GTM strategies, ideally, we are leveraging systems … [Read more...]
Moving From "Doing More Things," To "Doing Things That Matter More..." Posted on July, 2025
We've been conditioned to think that productivity is driven by doing more … [Read more...]
Words And Language Matter Posted on July, 2025
Every week, I'm speaking with clients and colleagues around the world. Clients … [Read more...]
Let Me Pose A Hypothetical Question... Posted on July, 2025
What if we rethought our conversations--with our customers, with our own people? … [Read more...]