One of the biggest influences in my thinking and in writing Is “Good Enough” Good Enough, Mindsets and Behaviors for Sales Excellence is my good friend Mitch Little. In some ways, we are “brothers from separate mothers,” though he is far better at golf and photography than I am.
Mitch just came out with a brilliant new book, based on his experiences in developing one of the highest performing sales organizations I have ever worked with. It’s called CUSP, Leading By Serving, When Outcomes Matter Most.
Mitch, because he is wired to care and serve is offering this book in a very novel way. I can’t express it, so I will provide Mitch’s words from his introduction.
A Book Given Freely
This book is offered freely.
It is not for sale. It is not gated. It is not tied to a program, a list, or an obligation of any kind.
It exists for one reason only: to serve those who have chosen to serve others.
If you are reading this, you were trusted with it. Someone believed it might help you care more deeply, understand more patiently, or serve more faithfully, especially when outcomes matter and pressure is present.
That trust matters.
This book was written with the belief that leadership is not owned, leveraged, or protected.
It is practiced. And the best leadership, quiet, durable, human leadership, is most often learned not through instruction, but through reflection and choice.
Free distribution is not a marketing decision here.
It is a leadership decision.
To charge for this book would subtly change its posture. It would introduce expectation where none belongs. This work is meant to be received the same way it is meant to be lived; open-handed, without transaction, without obligation.
You are free to read it quickly or slowly.
You are free to disagree with it.
You are free to pass it on.
Nothing is required in return.
This mirrors the kind of serving the book invites.
Serving that is endless and unconditional.
Serving that does not keep score.
Serving that honors both your purpose and the purpose of the person in front of you.
If you are a leader, a seller, a coach, or simply someone who carries responsibility for others, this book is for you. Not because of your role, but because of your posture.
Sales appears throughout these pages not as an aspiration, but as a mirror. It reveals leadership quickly. It shows how people behave when pressure is real and outcomes matter.
The lessons, however, apply anywhere people are involved and trust is required.
This book will not tell you what to do.
It will invite you to notice how you choose to show up.
If it helps you slow down when urgency pushes speed…
If it helps you listen longer when certainty feels safer…
If it helps you serve one person more faithfully without expecting anything in return…
Then it has done exactly what it was meant to do.
You are welcome here.
You are trusted with this.
And you are free to give it away.
Mitch Little, www.mitchlittle.com
Mitch’s book is both fascinating and important. It’s a great complement to Is “Good Enough” Good Enough. Be sure to download it, share it with colleagues, promote it on social medial. Click on the link below:
CUSP, Leading By Serving, When Outcomes Matter Most
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