We are in the business of behavioral steering. Whether it's working with our … [Read more...]
Tag: Communicating
Behavioral Steering, Influence Or Manipulation?
How You Sell To Me Shows How You Will Sell For Me... Posted on October, 2025
As I clean out my inbox, texts, social messages, I often ask myself the … [Read more...]
The Secret To Your Competitive Advantage...... Posted on October, 2025
A colleague shared an observation from a CRO. The CRO had discovered the secret … [Read more...]
Leaders Develop Others... Posted on September, 2025
Leadership is not about personal heroics or individual brilliance. … [Read more...]
Ask Questions That Require Thinking Posted on September, 2025
We are trained to ask questions. But our orientation is to ask questions that … [Read more...]
Selling Is About Helping People.... Posted on August, 2025
In recent conversations with friends like Brent Adamson, Charlie Green, Mark … [Read more...]
"Let's Talk About Me......" Posted on August, 2025
It's human nature to be self interested. We focus on "our success, our … [Read more...]
Empathy, Authenticity, Meaning As Competitive Advantage? Posted on July, 2025
In our GTM strategies, in our engagement strategies, we constantly look for … [Read more...]
The ULTIMATE AI Agent! Posted on July, 2025
I'm required to provide this disclaimer: This post is for qualified investors … [Read more...]
You Don't Need A Strategy, Just A Handful Of Important Sounding Words Posted on July, 2025
Sometimes on Saturday mornings, as I go through my feeds, my mind starts … [Read more...]
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