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We Always Make An Impression!

by David Brock on March 20th, 2017

There was an interesting comment in one of my latest rants, “God, Save Me From Clueless LinkedIn Prospecting.”  The reader said, “At least he made an impression you will never forget.”

He’s absolutely right!

Every prospecting call or email, every interaction we have with a customer, everything we do makes an impression.  The issue is, is it the impression we intended or want?

Too often, we think we can disregard sloppiness or a poorly executed program.   We skate through meetings being poorly prepared, thinking we can make it up in the next meeting.  We are late to an appointment.  We don’t deliver on a commitment, but think an apology suffices.

Do you want to be known as the person that’s always on time or always late?

Do you want to be known as the person that is always prepared and makes sure everyone else is prepared, as well?  Or is “winging it” your preferred behavior?

Do you want to be known as the person that uses everyone’s time well or one that wastes it?

Do you want to be known as the person who brings new ideas and insights, or as the person who eagerly responds to questions, but can’t share new ideas?

Do you want to be known as the person that can help others achieve their goals or are solely focused on your own success?

Do you want to be the first person someone calls when they need help, or desperately trying to get the attention of people to busy to talk to you?

Do you want to be the person others can count on, or the person that doesn’t meet commitments?

Do you want to be……….

We choose what we want to be and the impressions we leave with everything we do every day.

We create impressions with every interaction, every day.  We do this with our colleagues, our customers, our prospects, and people we don’t even know.

The key issue, is are you creating the impression you intend?



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