Imagine a first call or meeting with a prospect. What if you couldn't talk about … [Read more...]
What If You Couldn't Talk About Your Product?
It Isn't Just Buying That's Hard... Posted on September, 2025
There's been huge amounts of very good research on the how hard buying is. We've … [Read more...]
"They Were Making The Final Decision....Then Crickets...." Posted on September, 2025
It's only Wednesday and already, I've had conversations with 5 different teams … [Read more...]
Running In Circles..... Posted on August, 2025
We engineer our selling processes, creating strict stages, critical activities … [Read more...]
"Let's Talk About Me......" Posted on August, 2025
It's human nature to be self interested. We focus on "our success, our … [Read more...]
Being An "Expert" Without Knowing Anything! Posted on August, 2025
Everyday, I see fascinating offers in my feeds or in emails. I get endless … [Read more...]
What Are You Stopping? Posted on August, 2025
The one common theme across virtually everyone I talk to is they are overloaded, … [Read more...]
Empathy, Authenticity, Meaning As Competitive Advantage? Posted on July, 2025
In our GTM strategies, in our engagement strategies, we constantly look for … [Read more...]
With The Rise Of Agentic AI, Do We Risk Losing Our Agency? Posted on July, 2025
Perhaps, one of the most thoughtful recent articles is a post by Joshua Bellin, … [Read more...]
AI Will Make Your Job Harder!! Posted on July, 2025
Everyone is focused on AI these days. And that focus has been on how AI makes … [Read more...]
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