As part of my client work, I often immerse myself in data. In looking at the … [Read more...]
You Lost On Price, " But That Explains Nothing!
If We Sell Change, Why Don’t We Change? Posted on July, 2026
The whole purpose of every GTM organization is to convince our customers to … [Read more...]
What If You Only Had 10 Accounts? Posted on July, 2026
I was doing a thought experiment with a team a few days ago. I thought I’d … [Read more...]
Let's Stop It With Value Propositions! Posted on July, 2026
Yes, that picture is me. Just got awarded my MBA at UCLA. A week later I was in … [Read more...]
The Captain Doesn’t Save A Sinking Ship…… Posted on July, 2026
A few months ago, I was having a conversation with a talented CEO. His … [Read more...]
Where's The Differentiation? Posted on June, 2026
We have all sat through the same conversation. The customer has built their … [Read more...]
Doing The Work Posted on June, 2026
We tend to treat performance problems as knowledge problems. If the results are … [Read more...]
We Don't Start With AI! Posted on May, 2026
Companies are spending more on AI than ever before, even as the cost of AI … [Read more...]
The Bait, the Book, and the Real Answer Posted on April, 2026
I just published “Old-Timers Are Right About What We Are Seeing. We’re Wrong … [Read more...]
Managing The Number, Missing The Cause Posted on April, 2026
Win rate drops. Pipeline coverage falls below target. Activity numbers slip. The … [Read more...]
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