I’m a tremendous fan of Whitney Hess. Whitney calls herself a User Experience Designer. When I look at her stuff, I see principles that apply to successful organizational design and to developing high performance selling processes. Some translation is needed—but really obvious. Whitney gives us important lessons not just for User Experience Design but for creating high performing, aligned organizations.
This is a great presentation on the 10 Most Common Misconceptions About User Experience Design. If you are a sales or marketing professional, just do a global replace for User Experience Design With Customer Experience.
Pay attention to Slide 22, in sales and marketing terms, what Whitney has defined is the one of the secrets to establishing a sustainable and differentiated value proposition.
