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  1. Dave,
    A big part of what you start out talking about here is product differentiation. It’s an important thing for sales, marketing, and, yes, product and service developers to be thinking about from the beginning. And it’s the best reason for open communication between all these groups.

    • Thanks for the comment Heather! It is product differentiation—and more. All of which argue for better alignment between sales, marketing, product management and others. Thanks so much for starting the discussion. Regards, Dave

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