I’m not the only person concerned about this. Today, I read an interesting article in CFO Magazine:Will Your Supplier Still Be Here Tomorrow? The article focuses on the supply chain in the automotive industry, but the issue applies to all industries.
Why write about this in a blog that focuses so much on Sales and Marketing? It’s easy, the issue to me, as a sales professional, is: If I don’t have great products, if I can’t fulfill my customers’ orders on a timely basis, if my product quality starts to decline; how will I be able to achieve my sales objectives.
I’d like to get your views on this issue and what your companies are doing. I welcome your comments, but on Monday, I will be publishing a link to a survey. Anyone who participates and completes the survey will get a copy of the results for free. Stay tuned, in the mean time, please provide your thoughts.