We spend a lot of our time trying to make our customers understand our products … [Read more...]
Tag: Sensemaking
Our Customers' Jobs Are Not To Understand Us And What We Do!
Empathy, Authenticity, Meaning As Competitive Advantage? Posted on July, 2025
In our GTM strategies, in our engagement strategies, we constantly look for … [Read more...]
With The Rise Of Agentic AI, Do We Risk Losing Our Agency? Posted on July, 2025
Perhaps, one of the most thoughtful recent articles is a post by Joshua Bellin, … [Read more...]
AI Will Make Your Job Harder!! Posted on July, 2025
Everyone is focused on AI these days. And that focus has been on how AI makes … [Read more...]
"How Are You Different?" Posted on July, 2025
A colleague and I were discussing a question we all face. It's the "How Are You … [Read more...]
Words And Language Matter Posted on July, 2025
Every week, I'm speaking with clients and colleagues around the world. Clients … [Read more...]
Let Me Pose A Hypothetical Question... Posted on July, 2025
What if we rethought our conversations--with our customers, with our own people? … [Read more...]
Selling Isn't Easy, So Why Do We Keep Hitting The Easy Button? Posted on July, 2025
We all know that selling is hard. It's not just that buyers are overwhelmed, … [Read more...]
How Customer Centricity Gets Lost In Our Metrics Posted on June, 2025
As revenue operators, our job is to find and close customers. Whether it's net … [Read more...]
"Solve For" Vs. "Solve With," The Real Role Of A Seller Posted on June, 2025
Theoretically, we have solutions to our customers' problems. Unfortunately, we … [Read more...]
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