We engineer our selling processes, creating strict stages, critical activities … [Read more...]
Tag: Sensemaking
Running In Circles.....
Our Customers' Jobs Are Not To Understand Us And What We Do! Posted on August, 2025
We spend a lot of our time trying to make our customers understand our products … [Read more...]
Empathy, Authenticity, Meaning As Competitive Advantage? Posted on July, 2025
In our GTM strategies, in our engagement strategies, we constantly look for … [Read more...]
With The Rise Of Agentic AI, Do We Risk Losing Our Agency? Posted on July, 2025
Perhaps, one of the most thoughtful recent articles is a post by Joshua Bellin, … [Read more...]
AI Will Make Your Job Harder!! Posted on July, 2025
Everyone is focused on AI these days. And that focus has been on how AI makes … [Read more...]
"How Are You Different?" Posted on July, 2025
A colleague and I were discussing a question we all face. It's the "How Are You … [Read more...]
Words And Language Matter Posted on July, 2025
Every week, I'm speaking with clients and colleagues around the world. Clients … [Read more...]
Let Me Pose A Hypothetical Question... Posted on July, 2025
What if we rethought our conversations--with our customers, with our own people? … [Read more...]
Selling Isn't Easy, So Why Do We Keep Hitting The Easy Button? Posted on July, 2025
We all know that selling is hard. It's not just that buyers are overwhelmed, … [Read more...]
How Customer Centricity Gets Lost In Our Metrics Posted on June, 2025
As revenue operators, our job is to find and close customers. Whether it's net … [Read more...]
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