Henry Ford was rumored to have said, "The customer is welcome to buy a car in … [Read more...]
Stop Giving Customers Choices!
How Do They Make Money? Posted on February, 2014
No, I'm not talking about you, I'm talking about your customers. At the core of … [Read more...]
Your Call Is Important To Us..... Posted on February, 2014
I'm a current customer. I want to buy something from you, it will increase the … [Read more...]
In Defense Of Transactional Buying Posted on January, 2014
It's not often I disagree with my friend, Anthony Iannarino, but he recently … [Read more...]
How Do You Differentiate Yourself? Posted on January, 2014
Data shows 53% of customer loyalty is a result of their personal experiences in … [Read more...]
Win/Loss Reviews Posted on December, 2013
Win/Loss reviews are critical to continuous improvement. Do you conduct … [Read more...]
Stop Selling If They Aren't Your Customer! Posted on December, 2013
Wally Bock and I were talking the other day, he posed the question, "What if … [Read more...]
"No Decision Made" Is Still A Competitive Loss Posted on November, 2013
Depending on the research you look at, "No Decision Made" has a huge impact on … [Read more...]
Insight Without Action Is Just Idle Chatter! Posted on November, 2013
Today, we are all trying to engage our customers with Insight. But so much of … [Read more...]
"Let's See How Much We Can Confuse Our Customers!" Posted on November, 2013
I actually wanted to title this, "Let's See How Much We Can Screw With Our … [Read more...]
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