Skip to content

The Most Important Improvement In Efficiency, Actually Talking To People

by Dave Brock on July 31st, 2014
Business Woman Running on a Hampster Wheel

Everyone is time poor.  We have too much on our plates–more than we possibly can accomplish.  We’re inundated with emails, messages, phone calls, meetings.  The growth of our “To-Do” lists far outpaces out “Completed” lists.

In attempts to bring sanity and manageability into our lives, we leverage all sorts of tools and techniques to improve our efficiency.

Too often, over time, our quest for efficiency makes us very efficient–that is we get a lot of activities done–but has an adverse impact on our results.

We get caught up in endless emails streams–back and forth, back and forth, ping, pong…….., yet we never really identify or resolve the issues.  Or worse yet, more people than necessary get involved–using that ever so wasteful tool called, “reply all.”  Now what may have been a simple query snow balls into diverse opinions.

What should have been simple and easy snowballs into complexity—despite our efficiency leveraging the tools to improve our efficiency.

It happens through emails, messages, tweets, “updates,” “likes,” comments, voicemails.  It’s a 7/24 hour snowball of stuff, with little communication.

Then there’s the other side of our claim to efficiency in using the tools–we hide behind the tools.  We don’t actually want to talk to the customer because it means we have to pay attention and engage them in a meaningful conversation.  We don’t want to talk to the customer because we fear they might say no–better to avoid that with an endless barrage of messages, emails and other things that give a semblance of communicating.

So, too often, our efficiency has the result of running in circles and making no progress.

We have to remember high performance in today’s world is a combination of two things–efficiency, we do a lot of stuff with no wasted efforts.  But it’s useless without effectiveness–we are doing the right things, producing the right outcomes.

Sometime, both the most efficient and most effective thing we can to is to bypass all the tools, technology and excuses and actually talk to someone.  It’s amazing how much we can accomplish in a conversation.

Impactful, relevant conversations with people, not machines move things forward.  Voice to voice, face to face minimizes confusion and miscommunication–and if it occurs, it we can immediately see it and correct it.

And for those devoted to “reply all,” call a meeting—but please publish an agenda and stick to it  ;-)



Interested in our Sales Management Operating System–a framework to look at the entire sales function and how the different pieces, parts fit together? Ask for our free interactive MindMap by emailing dabrock@excellenc.com with your full name, company and company email.

Be Sociable, Share!
4 Comments
  1. Brian MacIver (@Palayo) permalink

    Brilliant, Dave.

    I am now asking myself WHY I ever gave up those 7am Breakfast meetings. 90 Minutes of conversation, pure GOLD.

    Less e-mail, more meetings!

Trackbacks & Pingbacks

  1. Top 52 Blogs on Sales Efficiency - Smart Document Management Software
  2. Why Your Email Goes Unanswered

Leave a Reply

Note: XHTML is allowed. Your email address will never be published.

Subscribe to this comment feed via RSS