We spend a lot of our time trying to make our customers understand our products … [Read more...]
Category: Transformation
Category: Transformation
Our Customers' Jobs Are Not To Understand Us And What We Do!
Empathy, Authenticity, Meaning As Competitive Advantage? Posted on July, 2025
In our GTM strategies, in our engagement strategies, we constantly look for … [Read more...]
AI Isn't Taking Our Jobs, We're Handing Them Over To AI! Posted on July, 2025
I struggled, perhaps still am, with the title of this post. I am alternating … [Read more...]
"The Hard Part Is Where You Grow" Posted on July, 2025
Yes, I'm a more than a little obsessed about our propensity to avoid the hard … [Read more...]
"How Are You Different?" Posted on July, 2025
A colleague and I were discussing a question we all face. It's the "How Are You … [Read more...]
"Systems" Are People Interacting Posted on July, 2025
When we look at our GTM strategies, ideally, we are leveraging systems … [Read more...]
Moving From "Doing More Things," To "Doing Things That Matter More..." Posted on July, 2025
We've been conditioned to think that productivity is driven by doing more … [Read more...]
Words And Language Matter Posted on July, 2025
Every week, I'm speaking with clients and colleagues around the world. Clients … [Read more...]
Let Me Pose A Hypothetical Question... Posted on July, 2025
What if we rethought our conversations--with our customers, with our own people? … [Read more...]
Selling Isn't Easy, So Why Do We Keep Hitting The Easy Button? Posted on July, 2025
We all know that selling is hard. It's not just that buyers are overwhelmed, … [Read more...]
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