The COVID 19 crisis is forcing all of us to deal with issues few of us have ever … [Read more...]
Tag: Sensemaking
COVID 19 Lessons For Current And Better Times
Buying During Difficult Times Posted on March, 2020
Complex B2B buying is never easy. I've written, extensively, about how … [Read more...]
Knowledge Is Power, Shared Knowledge Is.... Posted on March, 2020
Knowledge is power. We try to accumulate as much knowledge as we can. It gives … [Read more...]
Social Selling, Bar Hopping, And Relationship Commoditization Posted on February, 2020
Listen to the proponents of "Social Selling," and it is the future of selling. … [Read more...]
"Buyer's Remorse" Grows Up Posted on December, 2019
When I first started selling -- way back in the dark ages -- one of the things I … [Read more...]
Apples And Oranges Posted on December, 2019
Let's imagine that for some reason you want to evaluate the performance of … [Read more...]
FUD-Fear, Uncertainty, Doubt Posted on December, 2019
FUD has been an element, unfortunately, of sales and selling probably since the … [Read more...]
Role Clarity Posted on December, 2019
Over the past few years, I've noticed a disturbing trend on role clarity. By … [Read more...]
Expecting Our People To Think For Themselves Posted on November, 2019
I've not been following my normal cadence of blog posts the past couple of … [Read more...]
Predictable Buying Posted on November, 2019
We spend lots of time and money trying to create predictable revenue, increasing … [Read more...]