We spend a lot of our time trying to make our customers understand our products … [Read more...]
Our Customers' Jobs Are Not To Understand Us And What We Do!
Empathy, Authenticity, Meaning As Competitive Advantage? Posted on July, 2025
In our GTM strategies, in our engagement strategies, we constantly look for … [Read more...]
With The Rise Of Agentic AI, Do We Risk Losing Our Agency? Posted on July, 2025
Perhaps, one of the most thoughtful recent articles is a post by Joshua Bellin, … [Read more...]
"The Hard Part Is Where You Grow" Posted on July, 2025
Yes, I'm a more than a little obsessed about our propensity to avoid the hard … [Read more...]
"Systems" Are People Interacting Posted on July, 2025
When we look at our GTM strategies, ideally, we are leveraging systems … [Read more...]
"AI Is Taking Your Job!!" Ho-Hum, Yawn..... Posted on June, 2025
Throughout my feeds I see the alarm bells, "AI is coming for your job!" We see … [Read more...]
On Insularity Posted on May, 2025
We live in overlapping circles on "Insularity." Our families, friends, … [Read more...]
Love The Problem, Not The Solution! Posted on January, 2025
We are in enamored with, perhaps even in love with our products. We have … [Read more...]
When Deals Stall...... Posted on November, 2024
When deals stall it's a sign that something has to change! All of us have … [Read more...]
"Quid Pro Quo And Caring" Posted on October, 2024
Charlie Green wrote a stunning post, "Relationships Are Everything" Some of the … [Read more...]
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