Our customers are focused on addressing their business issues--whether … [Read more...]
Business Focused Buying, Product Focused Selling---Never The Twain Shall Meet
We Miss The Point In Asking About "The Future Of Selling!" Posted on April, 2023
Every week, I am asked to participate in a number of … [Read more...]
Our Customers Are Changing Faster Than We Are! Posted on April, 2023
There seems to be an arrogance or conceit in so many of the conversations I see … [Read more...]
Obsessing About What Our Customers Think Of Us Posted on April, 2023
One of my favorite wastes of 30 minutes, every Friday, is to listen to Coffee … [Read more...]
We Need To Change The Selling Conversation!! Posted on April, 2023
I just listened to an outstanding webcast on the future of selling, conducted by … [Read more...]
Digital Buying Intermediaries.... Posted on March, 2023
We've seen a shift in customer buying behaviors over the years. Sales used to … [Read more...]
Basic Principles Endure..... Posted on March, 2023
The only constant is change----everything about selling has changed and will … [Read more...]
ChatGPT, The New Digital Buying Journey...... Posted on March, 2023
There's been a huge number of articles about how sellers can used ChatGPT to … [Read more...]
Making B2B Buying More Like Amazon..... Posted on March, 2023
I got one of those emails today. Somebody wanted to talk to me about the … [Read more...]
Nothing Works Anymore! Posted on March, 2023
It seems all the things we used to do; the things that engaged customers and … [Read more...]
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