Again, this is one of those posts, where I have to start with a disclaimer. The … [Read more...]
PLG V 13.7???
Information Asymmetry Posted on June, 2023
I read a post by a respected sales expert on "Information Asymmetry." … [Read more...]
Selling In Tough Times.... Posted on June, 2023
"Tough times demand tougher selling!" That seems to be a mantra many people … [Read more...]
Why Are You Still Using Your Old Playbooks? Posted on May, 2023
This weekend, late evening, I turned on the TV, paging through the channel … [Read more...]
ChatGPT As A Seller! See ChatGPT Pitch! Posted on May, 2023
Warning: There is no redeeming value to this post. Call it Friday musing or … [Read more...]
Becoming The "Topic Authority" Posted on May, 2023
Most of our marketing and selling efforts focus on becoming the … [Read more...]
What Are Our Customers Really Buying? Posted on May, 2023
Many lifetimes ago, I was the Executive Assistant (today we call it Chief of … [Read more...]
Activities, Outputs, Outcomes---What's The Difference? Posted on May, 2023
The "new" sales mantra seems to be all about activity. Our managers measure us … [Read more...]
Business Focused Buying, Product Focused Selling---Never The Twain Shall Meet Posted on April, 2023
Our customers are focused on addressing their business issues--whether … [Read more...]
We Miss The Point In Asking About "The Future Of Selling!" Posted on April, 2023
Every week, I am asked to participate in a number of … [Read more...]
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