In our GTM strategies, in our engagement strategies, we constantly look for … [Read more...]
Tag: Customer Experience
Empathy, Authenticity, Meaning As Competitive Advantage?
The ULTIMATE AI Agent! Posted on July, 2025
I'm required to provide this disclaimer: This post is for qualified investors … [Read more...]
"How Are You Different?" Posted on July, 2025
A colleague and I were discussing a question we all face. It's the "How Are You … [Read more...]
Words And Language Matter Posted on July, 2025
Every week, I'm speaking with clients and colleagues around the world. Clients … [Read more...]
Discovery, A Product Pitch In Disguise! Posted on June, 2025
Great discovery is foundational to understanding our customers and their needs. … [Read more...]
How Customer Centricity Gets Lost In Our Metrics Posted on June, 2025
As revenue operators, our job is to find and close customers. Whether it's net … [Read more...]
What Happened To "Voice Of The Customer?" Posted on June, 2025
In the 80's/90's, one of the most important initiatives organizations had was … [Read more...]
Moving Beyond Customer Experience, What About "Customer Entanglement?" Posted on May, 2025
It's thought experiment time again. We have moved beyond customer satisfaction, … [Read more...]
What If We Started Thinking About Durable Revenue and Revenue Quality? Posted on May, 2025
We've been trained to worship the recurring revenue model. It's the star metric … [Read more...]
A Thought Experiment: "Don't Bother Me With That Sh*t!" Posted on May, 2025
Let's do a thought experiment. Imagine we have a seasoned seller. We … [Read more...]
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