If no one is using our sales processes, do we even need them? Are we just … [Read more...]
Tag: Customer Experience
Do We Even Need A Sales Process?
Customer Service Or Lip Service? Posted on January, 2026
We know, or at least I thought we did, the importance of customer service and … [Read more...]
Saving Time Is The Wrong Goal For AI Posted on December, 2025
Virtually all the “hot tips, prompt cheats,” and other insights into AI focus on … [Read more...]
A "Salesperson," The Reputation We Have Earned Posted on November, 2025
My friend, Lori Richardson, published a post on a debate she had with her … [Read more...]
Our Use Of AI As A "Performative" Tool Posted on November, 2025
There is a fantastic theatrical organization in my community, It's called the … [Read more...]
The Secret To Your Competitive Advantage...... Posted on October, 2025
A colleague shared an observation from a CRO. The CRO had discovered the secret … [Read more...]
Selling Is About Helping People.... Posted on August, 2025
In recent conversations with friends like Brent Adamson, Charlie Green, Mark … [Read more...]
"Let's Talk About Me......" Posted on August, 2025
It's human nature to be self interested. We focus on "our success, our … [Read more...]
Our Customers' Jobs Are Not To Understand Us And What We Do! Posted on August, 2025
We spend a lot of our time trying to make our customers understand our products … [Read more...]
Empathy, Authenticity, Meaning As Competitive Advantage? Posted on July, 2025
In our GTM strategies, in our engagement strategies, we constantly look for … [Read more...]
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