We spend a lot of our time trying to make our customers understand our products … [Read more...]
Tag: Customer Experience
Our Customers' Jobs Are Not To Understand Us And What We Do!
Empathy, Authenticity, Meaning As Competitive Advantage? Posted on July, 2025
In our GTM strategies, in our engagement strategies, we constantly look for … [Read more...]
The ULTIMATE AI Agent! Posted on July, 2025
I'm required to provide this disclaimer: This post is for qualified investors … [Read more...]
"How Are You Different?" Posted on July, 2025
A colleague and I were discussing a question we all face. It's the "How Are You … [Read more...]
Words And Language Matter Posted on July, 2025
Every week, I'm speaking with clients and colleagues around the world. Clients … [Read more...]
Discovery, A Product Pitch In Disguise! Posted on June, 2025
Great discovery is foundational to understanding our customers and their needs. … [Read more...]
How Customer Centricity Gets Lost In Our Metrics Posted on June, 2025
As revenue operators, our job is to find and close customers. Whether it's net … [Read more...]
What Happened To "Voice Of The Customer?" Posted on June, 2025
In the 80's/90's, one of the most important initiatives organizations had was … [Read more...]
Moving Beyond Customer Experience, What About "Customer Entanglement?" Posted on May, 2025
It's thought experiment time again. We have moved beyond customer satisfaction, … [Read more...]
What If We Started Thinking About Durable Revenue and Revenue Quality? Posted on May, 2025
We've been trained to worship the recurring revenue model. It's the star metric … [Read more...]
