We focus a lot of our sales enablement and related efforts on making our … [Read more...]
Category: Transformation
Is Your Solution Easy To Buy?
Please, Tell Me Something New! Posted on January, 2021
I'm sure you are victim of the kind of email and social outreach I get. What … [Read more...]
Don't Let Your Customer Buy Because Of What Your Product Costs! Posted on January, 2021
We set ourselves up for failure, we set our customers up for failure when we … [Read more...]
Making A Difference, Pursuing Your Passions Posted on December, 2020
As we come to the end of 2020, I want to reflect a moment. Yes, I know we are … [Read more...]
"For The Loss Of A Horseshoe...." Posted on December, 2020
There's the old fable, "For the loss of a horseshoe, a Kingdom was lost." The … [Read more...]
We Don't Create Value By Discounting It! Posted on December, 2020
I was doing a deal review. We were in the final stages of closing a big deal. … [Read more...]
Your Customers Aren't Buying Your Product, So Why Do You Keep Selling It? Posted on December, 2020
I've been sitting in a lot of deal reviews recently. The clients are in varied … [Read more...]
"We Will Never Revert Back...." Posted on December, 2020
The pandemic and associated economic disruption has forced all of us to reinvent … [Read more...]
Chaos, Complexity, Predictable Revenue, Making "Big Moves" Posted on November, 2020
For the past decade, so many have sought to mechanize selling, creating … [Read more...]
Are You Curious About Who Your Customer Is? Posted on November, 2020
It seems odd to write a post for sales professionals (and unprofessionals), … [Read more...]
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