We have all sorts of technologies that give us the "answers." ChatGPT can … [Read more...]
We Know The Answers, But Do We Know What They Mean?
Problem Or Product Focused Selling? Posted on January, 2024
It's Monday morning, I've just cleared my email and social feeds. Each of us … [Read more...]
Why Is Customer Acumen So Important? Posted on January, 2024
Sometimes, I feel like a broken record talking about Customer and Business … [Read more...]
"We're So Vain, We Probably Think It About Us...." Posted on November, 2023
One of my favorite songs, as a kid, was Carly Simon's "You're So Vain...." It … [Read more...]
"Pursuing Better, Differently......" Posted on November, 2023
I was excited to see the CMO of one of my clients speaking about a pillar their … [Read more...]
Knowing The Answers Or Knowing What They Mean? Posted on November, 2023
In today's world, it's pretty easy to "know the answers." At least with respect … [Read more...]
Is The "Buyer Journey" Even A Thing Anymore? Posted on November, 2023
Ever since I started selling--you know back in the old days when phones were … [Read more...]
Do You Really Understand Your Customers' Problems? Posted on September, 2023
We are trained on what our products do. We know their capabilities, features … [Read more...]
On Reflection....... Posted on August, 2023
"We do not learn from experience, We learn from reflecting on experience." John … [Read more...]
Skipping "Foundational Knowledge" Posted on June, 2023
Foundational knowledge is about developing fundamental understanding about the … [Read more...]
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