Ask yourself a question, "Are you taking your people where they want/need to be … [Read more...]
"Where Do Your People Want To Be Taken?"
On Differentiation Posted on July, 2024
Differentiation is critical in buying/selling. Differentiation gives buyers … [Read more...]
Thinking About Retention, Renewal, Expansion Differently Posted on July, 2024
It is human nature to look at things from our own points of view. But it's … [Read more...]
The "Problem Focused" ICP Posted on July, 2024
"We" tend to be very sloppy in our definition and focus on our Ideal Customer … [Read more...]
Problem-Market Fit..... Posted on May, 2024
We, including me, have always focused much of our product development and GTM … [Read more...]
Pissing Contests..... Posted on April, 2024
Yeah, some of you will be offended by the crude title of this post. I just … [Read more...]
Rediscovering "Discovery" Posted on February, 2024
"Discovery" has been an important part of the sales process ever since I started … [Read more...]
The Way Things Are, The Way Things Might Be (Seduced By The Sounds Of Our Own Voices) Posted on February, 2024
Every day I think we have reached bottom with the level of stupid advice I see … [Read more...]
Is Selling Dead Or Dying? Posted on December, 2023
It's interesting to see continued predictions of the death of selling. There … [Read more...]
We Need To Think About Retention Differently! Posted on October, 2023
We all know customer retention is important. Creating great customer … [Read more...]
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