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Strategic Partners—How Important Are They To Your Sales Strategies — A Survey

by David Brock on May 11th, 2009
Over the past 2 months, we have written a lot about Strategic Parnerships and Alliances as part of your sales strategies. Two of the posts are:

Sometimes All We Want Is Good Customers, Sometimes All Customrs Want Is Good Suppliers
If Your Suppliers Are In Trouble, Then You Are In Bigger Trouble

We’ve gotten a lot of queries and comments from people who have seen these articles. Many share our views that strong supply chain relationships are critical to successful implementation of their sales strategies. As a result of these conversations, we have decided to research this issue more deeply. We are looking at several issues that seem to have resonated with people:

    • The importance of partnering and alliances as a part of their sales strategies.
    • The importance of partnering as part of the vendor management strategies.
    • The interrelationship of these issues in overall success of the

To help us gather information about these critical issues. I’d like to invite you to participate in a short survey, Survey On Customer Partnering And Supply Chain Relationships. The survey should take less than 15 minutes to complete. Everyone completing the survey and requesting a copy of the results will get a copy of the report at no charge. We will be offering the results to others for $49.95.

Please take the time to complete this survey. All results are completely anonymous. Follow the link: Survey On Customer Partnering And Supply Chain Relationships.

Thanks for your help with this survey. It is open for anyone to take, please forward this mail to colleagues, customers, and suppliers who may be interested in this issue. We will close the survey roughly at the end of May and will publish the report in mid June.

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