I’ve been obsessing about this date, May 24, 2016 for some months. It is the target date we established for the launch of Sales Manager Survival Guide.
We’ve made it, for some of you who’ve visited Amazon, we actually made it several days ago!
This is an unusual post, my sole objective is to get you to BUY! I have two fundamental reasons to ask that you BUY, particularly in the next couple of days. My reasons, however, aren’t to “get the order,” so I hit the sales goals the team established.
Long time readers of this blog know that I’m always focused on how we create value for our customers. How we help customers solve problems or address new opportunities.
Consequently, my first plea for you to BUY is to help you GET SMART. If you are a new front line sales manager, you probably have discovered there’s no roadmap to what it takes to be successful in the job of a sales leader. There are very few books that cover the entire job. My goal in writing the book is to help you GET SMARTER, to help you go beyond just surviving, but thriving. To understand the sheer fun and joy of being in the toughest job in sales.
If you are an experienced front line sales manager, my goal is to help you GET SMARTER! You’ve deep experience as a sales leader. But sometimes, we get into bad habits, or perhaps just stuck. BUYing the Sales Manager Survival Guide is your opportunity to look at your job from a different point of view. Perhaps to reflect on what you’ve done well, areas where you haven’t achieved what you hoped for, or to explore some new ideas.
If you are an individual contributor and you aspire to a sales leadership role, this book will help you learn. It will provide you insight into what it takes to be a top performing sales manager. It will help you learn, perhaps getting a head start on having a successful start for when you move into a sales leadership role.
If you are an experienced sales executive, my goal is to help you and your leadership team GET SMARTER! Like experienced front line sales managers, you may have picked up some bad habits. You may have gotten a little distant from the day to day challenges your front line managers face. Your job is to coach and develop them to perform at the highest levels, so they in turn coach and develop their teams to perform. This book will provide you important reminders of things you should be expecting them to do and how you can help them perform.
Bottom line, whatever your current role in sales is, whatever your aspirations, the book will help you GET SMART.
There’s a second reason, equally important to GETTING SMART. For those of you who’ve followed this blog for some time, you know that giving back, paying forward, making a difference in people’s lives is an important part of what I try to achieve in this blog.
As a result, I want you to BUY to DO GOOD! Access to clean, safe water is a major problem for at least 663 million people. In Africa alone, women spend 40 billion hours a year walking to get water. Imagine freeing up their time to get and education, raise their families, start a business. Every $1 invested in clean water yields $4-12 in economic returns. Charity:Water does has an amazing impact in solving this problem. Over the past 3 years, through the support of many of you, we’ve raised over $30K.
Consequently, together, we have the opportunity to continue to DO GOOD! We have the opportunity to be extraordinary in making a difference. 100% of the profits from book sales done through Friday, May 27 will be donated to a special campaign at Charity:Water. After that, 25% of the profits on sales through August 31 will be donated to Charity:Water.
Hopefully, you now have two compelling reasons to BUY. You have the opportunity to learn, improve, and GET SMART. You have the opportunity to make a difference and DO GOOD!
If you need more information about the book, visit the website for Sales Manager Survival Guide or look at the articles in this link, you’ll find a lot of information, some free materials. I’m certain, if you aren’t already convinced, after that you will BUY!
It’s not often I do a full court blatant pitch to BUY, Thanks for your support in letting me use this occasion to do so.