Category: Transformation

Enabling Our Customers To Feel Good About Themselves And What They Are Doing
Posted on May, 2022

May 15, 2022 by David Brock

I wrote, People Buy From People, focusing on the importance of human based … [Read more...]

May 12, 2022 by David Brock

We know that complex B2B decisions are driven by consensus. The days of "the … [Read more...]

May 12, 2022 by David Brock

I don't know how many times I've read this mantra about selling. I don't know … [Read more...]

May 11, 2022 by David Brock

After 2 years of WFH or WFA defining how we work, some/many of us are going back … [Read more...]

May 10, 2022 by David Brock

Thought leadership is important. Helping customers rethink what they are doing, … [Read more...]

May 8, 2022 by David Brock

Organizations spend millions in creating content. A key element is content from … [Read more...]

May 4, 2022 by David Brock

Everything in selling today is about "Insight." But we make insights more … [Read more...]

May 3, 2022 by David Brock

Imagine a customer with a problem. But that problem, is very different … [Read more...]

April 29, 2022 by David Brock

All of us, as we develop as sales professionals, learn that we need to seek … [Read more...]

April 28, 2022 by David Brock

Spoiler alert, we really seek to be both interested and interesting, and we hope … [Read more...]