Don Mulhern published a brilliant post in LinkedIn the other day. I thought I'd … [Read more...]
Tag: Value Proposition
Are You So Busy Selling Your Product, That You Won't Win The Deal?
Make Buying Easier! Posted on February, 2017
As sales people, we want to make it easy for our customers to buy. We have … [Read more...]
Why Do We Sell? Posted on February, 2017
Some may be wondering about the "existential" nature of this title. Some may be … [Read more...]
Customers Should Care About Your Profitability! Posted on February, 2017
Too often, we succumb to price pressure--even worse, we lead with price, making … [Read more...]
Value Proposition, "What Might You Be Doing Instead?" Posted on February, 2017
We can learn a lot about value propositions by looking at the vast new array of … [Read more...]
Account Strategies, How Important Are We To The Customer? Posted on February, 2017
Account Based Everything has been the rage of the past couple of years. The … [Read more...]
The Customer Buying Process Is Not About You Or Your Competition! Posted on February, 2017
I'm tempted to paraphrase the old Carly Simon song, You're So Vain. Too often … [Read more...]
Crossing The Chasm: What We Care About Versus What Our Customers Care About Posted on January, 2017
There is a huge chasm between customers and our own sales and marketing … [Read more...]
Failure Takes Effort Posted on December, 2016
Failure, for the most part, doesn't happen over night. Sure, there are … [Read more...]
"Target Close Date" Integrity Posted on December, 2016
Bob Apollo wrote an outstanding post, Where Did That Close Date Come From? He … [Read more...]
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