All our customers are critical to our success. We strive to retain, renew, grow, … [Read more...]
Tag: Value Proposition
Would Your Customers Notice?
The Value IS The FRICTION! Posted on June, 2025
We are obsessed with eliminating the friction! We want to create frictionless … [Read more...]
Stop Selling Solutions, Start Framing Problems Posted on June, 2025
We have an enormous disconnect with our customers. We focus on selling a … [Read more...]
What Happened To "Voice Of The Customer?" Posted on June, 2025
In the 80's/90's, one of the most important initiatives organizations had was … [Read more...]
Moving Beyond Customer Experience, What About "Customer Entanglement?" Posted on May, 2025
It's thought experiment time again. We have moved beyond customer satisfaction, … [Read more...]
What If We Started Thinking About Durable Revenue and Revenue Quality? Posted on May, 2025
We've been trained to worship the recurring revenue model. It's the star metric … [Read more...]
"Make Your Competitors Look Silly," And Other Nonsense. Posted on May, 2025
Another piece of nonsense by a guru found its way into my feed today. It started … [Read more...]
What About The Questions? Posted on March, 2025
As I participate or observe conversations, I count questions. If it's between a … [Read more...]
Where Is The Customer? Posted on March, 2025
I speak with lots of leaders about their GTM strategies. My social channels are … [Read more...]
What About Problem Market Fit? Posted on February, 2025
Every founder, business strategist, revenue focused executives, product … [Read more...]
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