Yesterday, I had a fascinating conversation with an outstanding salesperson. She … [Read more...]
Tag: Value Proposition
Why I Advised A Seller To Recommend Her Competitor
Running In Circles..... Posted on August, 2025
We engineer our selling processes, creating strict stages, critical activities … [Read more...]
"We Need This Order By The End Of The Quarter...." Posted on August, 2025
We are driven by our need to book orders and meet our goals. To do this, we … [Read more...]
Our Customers' Jobs Are Not To Understand Us And What We Do! Posted on August, 2025
We spend a lot of our time trying to make our customers understand our products … [Read more...]
"How Are You Different?" Posted on July, 2025
A colleague and I were discussing a question we all face. It's the "How Are You … [Read more...]
Let Me Pose A Hypothetical Question... Posted on July, 2025
What if we rethought our conversations--with our customers, with our own people? … [Read more...]
Selling Isn't Easy, So Why Do We Keep Hitting The Easy Button? Posted on July, 2025
We all know that selling is hard. It's not just that buyers are overwhelmed, … [Read more...]
"Solve For" Vs. "Solve With," The Real Role Of A Seller Posted on June, 2025
Theoretically, we have solutions to our customers' problems. Unfortunately, we … [Read more...]
Would Your Customers Notice? Posted on June, 2025
All our customers are critical to our success. We strive to retain, renew, grow, … [Read more...]
The Value IS The FRICTION! Posted on June, 2025
We are obsessed with eliminating the friction! We want to create frictionless … [Read more...]
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