I'll confess, upfront, that I'm skeptical, perhaps even a little cynical about … [Read more...]
Tag: Strategy
Thinking About PLG
"Appealing To Everyone Means You Appeal To No One!" Posted on June, 2022
This morning I had a fascinating conversation with a CMO for a very large … [Read more...]
"A Seat At The Table...." Posted on May, 2022
Over the past 6-7 years, increasingly, I've seen too many discussions about … [Read more...]
Sales Enablement, The Sound Of One Hand Clapping Posted on May, 2022
Again, I have to start this post with an apology. I'm a huge fan of sales … [Read more...]
Data Is Data, Not Laws Of Nature! Posted on March, 2022
Over time, I've noticed some striking things about data and how we misuse it. … [Read more...]
The New Sales Channel Posted on February, 2022
Channels "partners" have been a part of sales ever since sales have existed. … [Read more...]
Our Commitment To "Just Good Enough" Posted on February, 2022
My news feeds are filled with discussions about great customer engagement. … [Read more...]
What If There Were No Salespeople? Posted on January, 2022
Let's try a thought experiment. Let's extend all the trends we see around the … [Read more...]
We Don't Solve The "Great Resignation" With Better Recruiting! Posted on January, 2022
Everyday we hear about the Great Resignation and labor shortages. People, all … [Read more...]
"Did I Do My Best To...." Posted on January, 2022
I'm a big fan of Marshall Goldsmith. One of the methods he uses to help people … [Read more...]
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