As a disclaimer, I'm a "sales guy," and may misunderstand marketing. But I … [Read more...]
Tag: Strategy
Should Marketing Be Measured On Revenue?
Whose Job Is It To Understand The Buyers? Posted on January, 2018
George Bronten just published a fascinating post, "Your Sales Enablement Will … [Read more...]
Moving From Selling As An Art To Selling As A Science Posted on December, 2017
We seem to be approaching or passing the tipping point where leading sales … [Read more...]
Digital Sales Transformation In A Customer First World Posted on November, 2017
The Digitization Of Business impacts every business and virtually individual in … [Read more...]
Whatever Happened To MBWA? Posted on November, 2017
Decades ago, Tom Peters and Bob Waterman articulated the concept of … [Read more...]
We Claim To Be Data Driven, Yet We Ignore The Data Posted on October, 2017
Recently, I heard someone say, "We claim to be data driven, yet we ignore the … [Read more...]
Is Social Selling Missing The Digital Revolution? Posted on October, 2017
Step back a little more than a century as electricity was being commercialized. … [Read more...]
The Future Of Sales Posted on October, 2017
I have been invited to participate in a discussion on the "Future of Sales," … [Read more...]
CXO's---It's Getting Crowded At The "CEO's Table" Posted on September, 2017
Nearly every day, I read of a new CXO title. The latest is Chief Resilience … [Read more...]
What's Going On With Digital Business Transformation? Posted on September, 2017
It seems impossible to escape the articles on Digital Business Transformation. … [Read more...]
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