I was at one of my favorite restaurants. I've become somewhat of a regular, they … [Read more...]
Tag: Customer Experience
"The Illusion Of Service"
Forcing Customers To Buy The Way We Want To Sell! Posted on October, 2024
There's a fascinating article in HBR this month, A Better Way To Link Sales And … [Read more...]
Are You Interested In Your Customers? Posted on September, 2024
Pop Quiz! Clear your screens/devices, put down your pencils. This is a thought … [Read more...]
.......This Is Personalization???!!? Posted on August, 2024
"You have to personalize your outreach, if you expect to engage your … [Read more...]
Are We Losing The Customer In Our GTM Strategies? Posted on August, 2024
There are never ending, and important discussions, about our Go To Market (GTM) … [Read more...]
You Don't Have To Be Right..... Posted on August, 2024
Charlie Green and I were talking about "modern sales outreach/success." We … [Read more...]
Conversations...... Posted on July, 2024
Let's step out of our selling roles for a moment and talk about conversations. … [Read more...]
Where's The Customer? Posted on July, 2024
In the press of developing and executing our GTM strategies, there's a tendency … [Read more...]
Needs Vs Wants Posted on July, 2024
We're taught, and I have taught about the importance of "Need Identification." … [Read more...]
Cat Insurance..... Posted on July, 2024
Long time readers will know that I sometimes choose a topic that's not the "real … [Read more...]