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Making A Difference – Thoughts, Observations and Opinions
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Latest Posts
The Future Of Selling, It’s Social—Or Is It?
I’ve written about this in the past, I’m a strong advocate of social networking and the tools. But declaring the future of selling to be social can be likened to declaring decades ago, “The Future Of Selling—It’s Automotive,” or “The Future Of Selling – It’s The Telephone,” or “The Future Of Selling – It’s Email.” And in 5-10 years, we’ll be declaring a new future of selling. We confuse the tools with the process of selling, our strategies, our goals for creating a great customer experience. The tools help us improve our efficiency—they enable us to do things we used […]
Time To Reflect
There are far better things to do than to read blog posts over the next several days. Consider: Thank your family for their patience and support of you for the past year. Without that, achievement is impossible. Thank your colleagues for their hard work and support. Let them know you genuinely appreciate them. Thank your customers–send them a note, not pitching something new, but thank them for doing business with you. Thank the prospects who have given you the opportunity to compete, but may have chosen to do nothing or selected a competitor. With every experience we grow and improve. […]
Your Sales Process Is Not A Route To Market
I had an interesting email exchange the other day. Someone had read many of my post on the Selling Process. He posed a question about the sales process for a couple of industry segments he was assessing. The more we exchanged emails, the more I realized he was really asking another question, he was not asking about the Selling Process but he was asking about the most effective Routes To Market–how to effectively reach customers in some specific industry segments. It’s easy to understand the confusion, we have lots of processes and strategies in selling. We tend to use the […]
Value Is A Mystery
I have to thank Mike Wilkinson of Axia Value Solutions for this idea, but when he emailed me with the notion of Value Is A Mystery, it really got me thinking. From a sales point of view, it’s easy to understand that Value Is A Mystery, after all the only side of value that we know is what we can do, our products, services, capabilities, reputation, and so forth. But until we know how our customer define value, it’s a mystery to us. Sure we can approximate what they might think of in terms of value. Hopefully, our product managers […]
Is Your Customer Buying What You Are Selling?
Sales professionals get paid and measured on the products and services they sell. But is that what your customers are buying? Within our companies, everything we focus on is our products. Do they have the features and functions needed, how do they compare to competition, how are they positioned in the markets, how should they be priced. Product managers, marketing,sales, everyone talks about our products. Ultimately, we hope to get purchase orders and we ship our products. But are our customers really buying our products? Just because that’s what we happen to ship, is that really what our customers are […]
The Death Of Selling—Deja Vu All Over Again
“Tis the season to be talking about the “Death Of Sales.” which I’ll shamelessly exploit. As the year ends, I’m seeing a lot of blogs forecasting the death of sales. However, it seems that we’ve had the discussion, over and over and over….. Other than being great blog fodder, I sometimes wonder why we continually speculate about the death of sales and selling. Perhaps it’s wishful thinking on the part of the poor victims of sales people. The profession of selling can be traced back millenniums. It’s closely related to the second oldest profession, I’m sure at the time, there […]