In the 80's/90's, one of the most important initiatives organizations had was … [Read more...]
Author: David Brock
What Happened To "Voice Of The Customer?"
Freedom Of Speech/Fear Of Speaking Posted on May, 2025
Yes, this is one of those "political" posts--at least for those who choose to … [Read more...]
Moving Beyond Customer Experience, What About "Customer Entanglement?" Posted on May, 2025
It's thought experiment time again. We have moved beyond customer satisfaction, … [Read more...]
What If We Started Thinking About Durable Revenue and Revenue Quality? Posted on May, 2025
We've been trained to worship the recurring revenue model. It's the star metric … [Read more...]
There Is NEVER "Just One Way!" Posted on May, 2025
I see so much talk about GTM, selling, marketing, customer service strategies. … [Read more...]
On Insularity Posted on May, 2025
We live in overlapping circles on "Insularity." Our families, friends, … [Read more...]
Rethinking AI For Innovation, Not Automation Posted on May, 2025
I've been on a tear this week, talking about AI. I'm so excited about it's … [Read more...]
It's Not Your Job!!! Posted on May, 2025
Last week, I had another "argument" with one of the highest performing CROs I've … [Read more...]
Outsourcing Our Thinking Posted on May, 2025
Foreword/Forewarning: This is a bit longish, my apologies. But hang in there. … [Read more...]
"Make Your Competitors Look Silly," And Other Nonsense. Posted on May, 2025
Another piece of nonsense by a guru found its way into my feed today. It started … [Read more...]
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