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Words Are Important In Sales

by David Brock on July 14th, 2010

Words are important in sales!  We’re always looking for the right word–the one that best conveys what we mean, the one that will immediately resonate with the customer, the one that cuts through everything else creating great clarity.

Sometimes we use way too many words, confusing the customer–even people in our own organization and ourselves.

Words are important–it’s a topic those of us at Sales Bloggers Union decided to tackle as an eBook, WordUp! We decided to tackle the words we thought were important in driving the highest levels of success in selling.  To me, it is “Think.” It took many years staring at it on my desk at IBM, before I really understood it’s importance in sales.

My colleagues each had their takes on words  — each one is great:

Download WordUp, words do make a difference.  What word would you add, please send your comments–remember you have to describe it in less than 125 words.

Book CoverFor a free peek at Sales Manager Survival Guide, click the picture or link.  You’ll get the Table of Contents, Foreword, and 2 free Chapters.  Free Sample

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  1. Ivano permalink

    What about “believe”?
    I think it’s the core of the selling: If I don’t believe in a product, I really can’t sell it.
    If I don’t believe in my organization, I can’t work for that.
    If I don’t believe on me, I can’t be confident about myself.

    Credibility, trust, faith.

    And, last, if I don’t believe, my customer will not believe.

    • Great thoughts! Belief in yourself, your team, your company, your customers is critical! Thanks for adding the comment!

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