In the 80's/90's, one of the most important initiatives organizations had was … [Read more...]
Tag: Value Proposition
What Happened To "Voice Of The Customer?"
Moving Beyond Customer Experience, What About "Customer Entanglement?" Posted on May, 2025
It's thought experiment time again. We have moved beyond customer satisfaction, … [Read more...]
What If We Started Thinking About Durable Revenue and Revenue Quality? Posted on May, 2025
We've been trained to worship the recurring revenue model. It's the star metric … [Read more...]
"Make Your Competitors Look Silly," And Other Nonsense. Posted on May, 2025
Another piece of nonsense by a guru found its way into my feed today. It started … [Read more...]
What About The Questions? Posted on March, 2025
As I participate or observe conversations, I count questions. If it's between a … [Read more...]
Where Is The Customer? Posted on March, 2025
I speak with lots of leaders about their GTM strategies. My social channels are … [Read more...]
What About Problem Market Fit? Posted on February, 2025
Every founder, business strategist, revenue focused executives, product … [Read more...]
Creating Customers For Life..... Posted on February, 2025
No, this isn't a post on the importance of retention/renewal/expansion, though … [Read more...]
Buyers Are Getting Better, Are Sellers? Posted on February, 2025
I've been a huge fan of Hank Barne's research on buying and buyer regret. Over … [Read more...]
AI Isn't The Selling Point! Posted on January, 2025
Recently, I was coaching a seller on a critical call he was about to make. His … [Read more...]
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