We have tools and technology that "equip" us for conversations with our … [Read more...]
Tag: Value Proposition
Can You Hold Up Your Side Of The Conversation?
On Differentiation Posted on July, 2024
Differentiation is critical in buying/selling. Differentiation gives buyers … [Read more...]
Deal Slippage Posted on July, 2024
Deal slippage is a huge issue for all sellers, but also for buyers. Let's dive … [Read more...]
What's The Problem? Posted on May, 2024
I was having a round table discussion with a bunch of sales people. They … [Read more...]
Price, Cost, Value Propositions, Value Realization, Value Creation...... Posted on April, 2024
"Value" is a critical concept in everything we do, but particularly when we are … [Read more...]
You Are Your Company's "Value Proposition" Posted on March, 2024
We still have very antiquated views of our "value proposition." Most of the … [Read more...]
"My Obsession To Provide Customer Value," Christian Mauer Posted on February, 2024
Introduction: Several weeks ago, I wrote, "Sellers, Are You Really Interested In … [Read more...]
Are We Doing Things "To," "For," Or "With" Others? Posted on February, 2024
Sometimes a simple change in a single word changes our mindset and those who we … [Read more...]
What Value Are Your Customers Creating For You? Posted on February, 2024
We've been taught we have to create value with our customers. There are a lot … [Read more...]
We Know The Answers, But Do We Know What They Mean? Posted on February, 2024
We have all sorts of technologies that give us the "answers." ChatGPT can … [Read more...]
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