As we look at our customers' problem solving/buying processes, a key question … [Read more...]
How Important Is This To Your Customer?
Confidence Eroders Posted on July, 2023
Hank Barnes has been writing a fantastic series of articles focusing on Decision … [Read more...]
What Does Your Customer Care About? Posted on June, 2023
Pop Quiz time...... Put everything away, pull out a pen/sheet of paper, open … [Read more...]
What ChatGPT Teaches Us About How We Sell, It's Frightening! Posted on June, 2023
Last week, filling idle time one evening, I decided to conduct an experiment … [Read more...]
Our Perspectives Limit What/How We See.... Posted on May, 2023
In March, 1976, one of the most famous covers of the New Yorker Magazine … [Read more...]
Discovering And Qualifying Is Not Just For Sellers Posted on May, 2023
Discovery and qualifying are critical to sellers. We use discovery to understand … [Read more...]
"Foreign Language" Training Must Be Mandatory For Sellers!! Posted on May, 2023
A lot of you might be scratching your heads, "What is Dave talking about, all … [Read more...]
Reimagining The "Corporate Deck" Posted on May, 2023
We've all done it---we've victimized our prospects and customers with the … [Read more...]
What Are Our Customers Really Buying? Posted on May, 2023
Many lifetimes ago, I was the Executive Assistant (today we call it Chief of … [Read more...]
Simplifying Value Creation Posted on May, 2023
As sellers and leaders, we know we are supposed to create value--for our … [Read more...]
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