Sometimes when we lift our heads up and look outside our day to day work, our … [Read more...]
Imitation May Be The Sincerest Form Of Flattery, But It Sucks As A Business Strategy
How Do We Win? Posted on March, 2021
Participating in deal reviews, I often ask the question, "How do we win?" The … [Read more...]
Are You Confident Enough In Your Value Not To Discount? Posted on February, 2021
Discounting has reached Pandemic levels. It used to be something we used as a … [Read more...]
"Free" Is Meaningless If The Customer Doesn't Care! Posted on January, 2021
Someone has been prospecting me. I'll own up to it--normally I ignore 95% of … [Read more...]
"This Is What Your Competitors Are Doing" Posted on January, 2021
Every day, I get a sales pitch through some channel. Often, the theme is … [Read more...]
Banish These Words, "For Now..." Posted on December, 2020
Before continuing, I have to give credit to this phrase and important concept to … [Read more...]
Sales Role Specialization Posted on December, 2020
A couple of people I deeply respect have written outstanding pieces arguing that … [Read more...]
"We Will Never Revert Back...." Posted on December, 2020
The pandemic and associated economic disruption has forced all of us to reinvent … [Read more...]
Obsessing On The Competition Posted on October, 2020
The sales call started nicely. The sales person started asking me questions … [Read more...]
Are You Really Differentiated? Posted on October, 2020
We all know the importance of differentiation. If we aren't differentiated from … [Read more...]
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