Another piece of nonsense by a guru found its way into my feed today. It started … [Read more...]
"Make Your Competitors Look Silly," And Other Nonsense.
"You Can't Handle The Truth.....!!!" Posted on August, 2023
One of my favorite movie scenes is Jack Nicholson's soliloquy in A Few Good Men … [Read more...]
"But The Competitors' Prices Are Less Than Ours....." Posted on July, 2023
My post, Games Sellers Play, Pricing/Discounting, generated a lot of interesting … [Read more...]
Settling.... Posted on May, 2023
I have to confess my lack of patience with an attitude I see permeating much of … [Read more...]
What If You Only Have 100 Potential Customers? Posted on April, 2023
Let's try a thought experiment. I'll start with a bit of background. When … [Read more...]
Who's Your Competition? Posted on October, 2022
We, sometimes, assess ourselves against the wrong competitors. We think our … [Read more...]
Is There (Sales) Life Outside SaaS? Posted on October, 2022
It seems everything in my feed is dominated by "SaaS Selling." It may be the … [Read more...]
Who's Our Ideal Customer? Posted on October, 2022
I've taken a break from my series "Things We Thought We Knew About Selling But … [Read more...]
Value Realization Is Only Table Stakes, What Differentiates Us? Posted on October, 2022
Recently, I read a pretty old article in HBR: Business Marketing: … [Read more...]
Are Your Customers Doing Their Homework? Posted on October, 2022
Hank Barnes' research on buyer remorse (and other things) is some of the most … [Read more...]
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