It seems all the things we used to do; the things that engaged customers and … [Read more...]
Nothing Works Anymore!
What About Our Competitors??? Posted on March, 2023
We are obsessed with our competition. We study them and their strategies. We … [Read more...]
Knowing The Answers Isn't Enough Posted on February, 2023
As sellers a large part of our job is providing answers. Our customers want to … [Read more...]
The Subjectiveness Of Value Posted on February, 2023
I'm a fan of Larry Levine, he provokes thoughtful discussions. Recently he led a … [Read more...]
"Just The Facts, Ma'am..." Posted on February, 2023
If you search the streaming services, you can find a classic 1950's Police TV … [Read more...]
Rushing To Solutions..... Posted on February, 2023
Sellers try to generate interest in every outreach, "People like you have these … [Read more...]
What Value Are You Creating? Posted on January, 2023
Sometimes, I think we think about value too restrictively. Historically, we … [Read more...]
False Choices, A Reprise Posted on December, 2022
Our social media feeds are constantly filled with false choices. Take, for … [Read more...]
What If Buyers Were Better Buyers? Posted on November, 2022
Buyers struggle doing their "jobs" ......buying! We poor sellers struggle, if … [Read more...]
When The Going Gets Tough Posted on November, 2022
For the past several years, news gets tougher and tougher. First the pandemic, … [Read more...]
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