Mark Hunter invited me to have a fascinating discussion about my new book, Is “Good Enough” Good Enough, Mindsets and Behaviors For Sales Excellence. Here’s his description:
What separates a good salesperson from a truly great one, especially when everyone starts with the same training and resources? In this episode, Mark Hunter welcomes Dave Brock, author of “Is ‘Good Enough’ Good Enough?” to challenge conventional wisdom about sales performance. Dave shares his unique perspective on why some salespeople and companies consistently outperform their peers, even when the playing field appears level. The conversation focuses on the hidden drivers behind top results, including the powerful impact of mindset and behavior.
Mark and Dave dig into the subtle habits that differentiate high performers, such as radical accountability, caring for customers, and daily discipline. While the episode teases methods to break through average results, sales leaders and professionals will take away compelling questions about unlocking full potential and creating real customer-centric value.
👤 About the Guest
Dave Brock is author of ‘Sales Manager Survival Guide’ and new book, ‘Is ‘Good Enough’ Good Enough?’.
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