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Engaging The Customer 2.0

by David Brock on September 28th, 2010

On October 5-7, there’s a “don”t miss” opportunity for all sales (and marketing professionals, the Thought Leader Summit, Engaging Customer 2.0.  Social selling and social media is changing about everything we do in working with customers and prospects.  No one has the answers, there are great things happening, and much that all of us can learn from and apply in our businesses.

This virtual Summit features thought leaders from the Founders Council of CustomerThink’s SalesEdgeOnecommunity.  It’s not your normal web conference.  It’s two days of high interactivity, panel discussions, Q&A, and discussions with your peers. Join us to learn how to close more sales with buyers empowered by the Social Web.

Summit Format: Speaking of “engaging,” this will not be “death by PowerPoint.” Highly interactive panel discussions will explore the top issues for sales leaders, allowing plenty of time to get your specific questions answered. Bob Thompson, Founder of CustomerThink and SalesEdgeOne, will chair the Summit and serve as moderator for all sessions.

Who Should Attend:The Summit is primarily intended for sales managers and executives responsible for business-to-business (B2B) selling. CEOs, General Managers and Line of Business executives involved in sales management are also encouraged to attend. Content will be relevant for B2B selling in a variety of industries including high tech, financial services, manufacturing, professional services, and wholesale distribution.

All attendees are eligible to win a free iPad!  To Register in the terrific event, follow the link:  REGISTER

Tuesday, Oct. 5, 2010

Session 1: 9-10 a.m. PDT,  How Sales Strategy Must Adapt to Customer 2.0:  Customers have changed. Has your sales strategy kept up? Our Summit opens with discussion of key trends in selling to today’s empowered customers.

Anneke Seley

Phone Works

Barry Trailer

CSO Insights

Jon Miller


Session 2: 10-11 a.m. PDT, Social CRM: Hype, Hope and the Social Customer:  Everyone is talking about Social CRM. In this session, we’ll separate fact from hype, discuss lessons learned, and explore how sales organizations can best use social CRM to engage with social customers.

Mitch Lieberman

Comity Technology Advisors

Axel Schultze

Xeesm Corp.

Cindy King

King Business Tools

Session 3: 11 a.m.-12 noon PDT, Reach for the Summit: Becoming a Trusted Advisor:  Without trust your sales organization is left to focus on function and price, just like other “vendors.” Get sage advice for attaining this most influential customer relationship.

Dave Brock


Sharon Drew Morgen

Morgen Facilitations, Inc.


Wednesday, Oct. 6, 2010,

Session 4: 9-10 a.m. PDT, Creating Order from Chaos: Processes Still Matter:  Sales engagements today involve ever larger networks and communities. That’s not an excuse for anarchy! Sales processes have never been more important!

Donal Daly

The TAS Group

Dave Kurlan

Kurlan & Associates


Session 5: 10-11 a.m. PDT, Improving Sales Productivity: Strategies and Tactics:  Doing more with less is a never-ending challenge to get maximum results from every person in the sales organization. Learn the best strategies, tactics, questions, and selling techniques to achieve your goals.

Jill Konrath

Selling to Big Companies

Andy Rudin

Outside Technologies, Inc.

Brendon Cassidy


Session 6: 11 a.m.-12 noon PDT, Solutions Showcase: Technology Innovation to Enable Sales Success: See how solutions from the Summit’s Gold Sponsors can help you improve sales effectiveness.

Thursday, Oct. 7, 2010

Session 7: 9-10 a.m. PDT, Closing the Gap Between Sales and Marketing: Marketing and Sales need each other, but all too often friction gets in the way of results. Join this session to learn how to put the romance back into this marriage and drive top-line growth.

Bob Apollo


Ardath Albee

Marketing Interactions, Inc.


Session 8: 10-11 a.m. PDT, Best Practices for Selling with Partners: Multi-channel selling is a key go-to-market strategy for many industries. Is your sales force prepared for the challenges? Are your partners?

Steve Chriest

Selling Up

Mike Morgan


Frank Hurtte

River Heights Consulting

Session 9: 11 a.m.-12 noon PDT, Sales as a Team Sport: Golden Rules for Success:  Top sales producers know that success depends on a collaborative effort. This session will focus on how sales professionals can effectively lead and orchestrate the activities of others.

Dave Stein

ES Research Group, Inc.

Greg Goldfarb

Ribbit for Salesforce


It’s rare to get so many outstanding thought leaders together for a session like this.  Don’t miss the chance to learn and participate:   REGISTER

Book CoverFor a free peek at Sales Manager Survival Guide, click the picture or link.  You’ll get the Table of Contents, Foreword, and 2 free Chapters.  Free Sample

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