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Making A Difference – Thoughts, Observations and Opinions

This is Dave Brock’s Blog.

It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.

Latest Posts

Selling Through A Slump

By David Brock | April 30, 2009

This new ebook from 11 top sales professionals and bloggers (yes, I’m putting myself in that category–at least for the moment) focuses on simple advice on Selling Through The Recession.Sponsored by the folks at TheCustomerCollective and Oracle CRM, we look at 11 industries, providing the top 10 tips, in each, for identifying opportunities, supporting your customers and growing the business. It’s simple and pragmatic advice for every sales professional.In addition to the great advice, the eBook is Free! How can you beat that?Download This Free eBook Selling Through A Slump: An Industry by Industry Playbook brings together sales strategies and […]

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Blogger Of The Week – Dave Brock, Conversation Starter

By David Brock | April 27, 2009

Thank you to the folks at Social Media Today. I’ve been selected as Blogger Of The Week. They are tremendously generous—both in selecting of me and the flattering profile. They are a great team to work with. Here’s the link: Blogger Of The Week – Dave Brock, Conversation Starter.

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Sales Managers Must Set The Example To Drive Change

By David Brock | April 24, 2009

We read everyday about organizations not achieving what they want in leveraging sales training, implementing CRM, implementing Sales 2.0 tools, new processes–whatever. While it may sound surprising, one of the key reasons organizations don’t get what they want from these programs is that managers, at all levels don’t set a visible example in utilizing the tools, training, or processes themselves. Somehow, they become things that the sales people must do, but managers don’t. If managers are not committed to set a visible example in any initiative, the organization is probably better off not doing it–saving the money and time. Many […]

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The Secrets To Losing Customers!

By David Brock | April 23, 2009

Yesterday and today, I’ve had to restructure a lot of what I had planned to accomplish. Our email server and our websites are hosted by Earthlink–everything went down yesterday. Late yesterday, email came back up–but we got bits and pieces of queued up emails delivered over several hours. Our websites are still down and we had planned to launch some major new things through the website at this time—clearly all of that is on hold, because we can’t start pointing customers and prospects to a website that is not operational. I hate to use this blog site as a bully […]

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Sales Managers, Use It Or Lose It.

By David Brock | April 22, 2009

I work with sales executives and professionals everyday. Many of the organizations have invested millions of dollars/euro/yuan/yen in tools (CRM, Sales 2.0) and training. Yet the results aren’t there. The expected improvements in productivity, efficiency, and effectiveness just aren’t there. What’s wrong, why aren’t organizations getting the results? What does it take to get real performance improvement. At the risk of biting the hands that feed me, the problem is not with the vendors, it’s even not with the sales people themselves. The problem rests with sales management. Let me give an example. Just a couple of days ago, I […]

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In Times Like This, Our Blemishes Are More Apparent

By David Brock | April 17, 2009

Yesterday afternoon I ran out for a haircut. I always hate this event, the problem is my ears “kind of” stick out. My dad used to say I looked like a car going down the street with its doors wide open. When my hair gets longer, this “problem” is not as apparent, I even fool myself into thinking there is no problem. The longer hair hides this blemish. I always hate getting a haircut because I’m forced to look in the mirror and see those ears sticking out. This is what’s happening with many organizations struggling in this economy. Down […]

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