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Making A Difference – Thoughts, Observations and Opinions
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Latest Posts
Follow The Money!
Every sales person knows about following the money–at least from the point of view of who we call on at customers, we focus on people who have the money. But let me look at this from a slightly different point of view. Last week, I had a conversation with a good salesman. He was dealing with a very complex sales situation. It was very high stakes for him and his company, he expected over $10 million in the first orders and years of follow on business. He’d done a pretty good job so far, but the deal was stalled. He seemed […]
Defy Gravity — Today!
One of the reasons I write this blog is to encourage my readers to think about their businesses differently. We are all time poor, we have more on our plates than we possibly can handle and it just doesn’t get better. We are under enormous pressure–whether self or externally imposed–to perform. Sometimes, just in dealing with all that we have to get done, we get into autopilot, we tend to go blindly through our task or to-do lists. We fall back on the old and tried and true–but they no longer are serving us as well as they have in […]
Running Naked Through Your Funnel!
First, I have to credit my friend John Cousineau with this title. It came up in a call we had recently. It seemed an appropriate, is slightly salacious, title for this subject. I must review hundreds of pipelines and funnels every year. A majority of the funnels and pipelines are overinflated–by a large amount! Lots are the result of “wishful thinking” or simply pursuing unrealistic deals, yet sales people will carry them in their funnels, even reporting on them, for months. “You know this isn’t going to happen, ” I ask, “Why do you still carry this in your funnel?” Responses […]
Can Selling Be Effortless?
Everyday, I get inundated with offers. As you would expect, I somehow get on a lot of spammers lists for various things having to do with selling. Most of those go directly to my Junk Mail, so I don’t see them, but some still aren’t caught by my Spam Filters. All of them have the promise of “Getting Rich Quick.” A recent series have focsued on “How To Sell Effortlessly.” Effortless Selling is an interesting concept. Somehow I think I may have been doing things wrong all my career. Selling has never been effortless for me, in fact it’s been exactly the […]
Pssst…..Isn’t It All Really About Self Interest?
We seemed embarrassed to admit it, or we are trained not to say this, but selling isn’t selling really about Self Interest? Despite all the things we say about being customer focused, what we really want is for the customer to buy what we are selling. We want to win, we want to beat the competition, we want to achieve our goals, beat our quotas and earn our commissions. We want to be successful. It’s really all about Self Interest…..but what’s wrong with that? Isn’t business, and life, really about Self Interest? We choose our relationships based on how they […]
The Thigh Bone Is Connected To The Shin Bone, The Shin Bone…..
My last post, The Hip Bone Connected To The Thigh Bone….. , started a discussion about systems, that is how things work, interrelate, and the dependencies they have on each other. I focused specifically on how we acquire and retain customers, focusing on sales and marketing as separate, but tightly related systems. Changes we make in components of our marketing systems impact the overall marketing system and impact the corresponding sales systems — and vice versa. For example, if we gear up a major new sales prospecting initiative to acquire new customers in a certain market segment, but we don’t […]